“Advocacy is the pursuit of influencing outcomes — including public-policy and resource allocation decisions within political, economic, and social systems and institutions — that directly affect people’s current lives. (Cohen, 2001)

Therefore, advocacy can be seen as a deliberate process of speaking out on issues of concern in order to exert some influence on behalf of ideas or persons. Based on this definition, Cohen (2001) states that “ideologues of all persuasions advocate” to bring a change in people’s lives.” (Wikipedia, Advocacy)

Ponte Studios works hard to bring awareness about important issues within our communities in effort to create positive social change. Media is our communication vehicle.